The Squarespace template industry is booming! With a market value of $1.5 to $3 million, the potential for third-party template providers is huge. Despite challenges, the market is growing, with designers finding success in diverse niches. Seize the opportunity, stand out, and adapt to trends to succeed in this ever-evolving market. 💡🚀
Introduction
Welcome to the Squarespace template report! My name is Omari Harban, founder of sqp them.com. You can download this report at sqp industry-report and get a PDF copy for yourself. In this video presentation, I’ll walk you through the insights that can be gained from this report.
Industry Survey Results
I surveyed 70 active template shops and received responses from about 32. Based on my estimations, the gross merchandise value of this market is somewhere between $1.5 and $3 million. This survey consists of data from 32 template shops.
Market Growth
The market has grown to about 70 template creators since 2015. I have witnessed countless designers contemplating selling Squarespace templates over the years. The market has definitely shown a steady growth pattern, with traffic to sqb them.com growing slowly but steadily from 2015 to 2023.
| Year | Website Visits |
|---|---|
| 2015 | 100,000 |
| 2023 | 1,000,000 |
This growth has been directly connected to Squarespace’s marketing efforts and a growing demand for third-party templates.
Revenue and Pricing
Between 2019 and 2023, third-party designers generated an average of $242,000, while Squarespace generated $283,000 in revenue. The average pricing for Squarespace templates falls between $200 and $300, with a growing trend for lower-priced templates. The pricing reflects the challenge on some of the technical fronts to implement this kind of business model.
Annual sales volume and templates sold
| Sales Volume | Number of Shops |
|---|---|
| 5-50k | 10 |
Most sales fall within this range, indicating a moderately active market for most sellers.
Income and Revenue
Most template creators earn less than 50% of their total income from template sales, indicating that template sales are more of a supplemental income play versus a primary source of revenue.
| Income Source | Percentage |
|---|---|
| Template Sales | <50% |
Key Challenges
It remains a challenge to convince visitors to convert into customers, with conversion rates ranging between 0.1% and 2%. Differentiating templates from others in the market and keeping up with platform changes are also ongoing challenges for template creators.
Marketing Strategies
Email marketing, blogging, and content marketing are the most utilized organic marketing strategies. On the other hand, most template shops do not employ any kind of paid ads. Organic marketing strategies seem to be more popular than paid ones.
Conclusion
In conclusion, the Squarespace template industry continues to evolve, with its fair share of challenges and opportunities. As the market grows and competition increases, it is essential for template creators to adapt to changes and set themselves apart with a differentiated marketing strategy.
Key Takeaways
- The Squarespace template industry is valued between $1.5 and $3 million.
- Most template creators earn less than 50% of their total income from template sales.
- Convincing visitors to convert into customers and differentiating templates from others are ongoing challenges.
FAQ
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Q: What is the average pricing for Squarespace templates?
- A: The average pricing falls between $200 and $300.
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Q: How often are new template releases?
- A: Templates are released on a quarterly basis.
Resources
If you would like to list your templates on sqb themes or need some strategic advice or consulting, feel free to reach out to us. Don’t hesitate to schedule a consultation to get direct feedback on your marketing and unlock potential opportunities. Stay tuned for more insights and updates in the future!
I hope you found this information useful. If you have any feedback, feel free to let us know in the comments. Signing off for now – peace! 🚀
