Building a business is like building a house. The choices you make create the foundation for what you can achieve. At Shopify, we’re improving the foundations for entrepreneurs, like eliminating the 100 product variant limit and introducing a new standardized way to create and manage product data. Our goal is to give you the power to bring your vision to life. We’re also focused on giving you the tools to customize your store and create unique checkout experiences. Plus, we’re supporting B2B sales reps and improving post-checkout customer experiences with features like fulfill inventory and exchanges. With new AI-powered features, we’re helping you enhance your product images and make your storefront feel cohesive. Get ready to elevate your business with over 100 new updates in the Shopify winter ‘24 edition! 🚀
| Feature | Description |
|---|---|
| Product Variant Limit | Increased to 2,000 variants for easier management |
| Combined Listings App | Merchandise parent products with options better |
| Standardized Product Attributes | Streamlined product creation and management |
| Reusable Blocks | Consistent experience with text blocks |
| Nested Blocks | Up to eight layers deep for flexible layouts |
| Sales Rep Permissions | Allows B2B reps to access assigned accounts |
| Inventory Fulfillment | Real-time availability for localized inventory |
| Checkout Extensibility | Customize checkout experiences with apps |
| Performance Dashboard | Measure real user experience to impact conversion |
| Exchanges | Track, manage, and retain revenue with exchanges |
| Customer Accounts Extensibility | Create brand new logged-in experiences |
| Store Credit | Issue store credit for customer engagement |
| Smarter Algorithms for Ads | Improve ad performance and retargeting effectiveness |
| Shopify Audiences | Generate custom targeted ad audiences at scale |
| Shopy Capital Financial Updates | New funding options for merchants |
| Shopify Magic AI Features | AI-powered product image enhancements in the admin |
🏡 Building Strong Business Foundations
🏗️ Foundations of Commerce at Shopify
Shopify focuses on delivering strong foundations to help entrepreneurs bring their visions to life, utilizing powerful building blocks like data models, business logic APIs, and high-performance infrastructure.
📦 Product Merchandising at its Best
Improvements have been made for merchants with large and complex product catalogs to address the 100 product variant limit, enabling up to 2,000 variants for easier management.
| Feature | Description |
|---|---|
| Improved Product Variant Limit | Expanded to 2,000 variants for complex products |
🎨 Enhanced Product Display
New capabilities have been launched to enhance the display of products, including the introduction of the Shopify Combined Listings app for better merchandise optimization.
🏷️ Enhanced Product Data Management
A new standardized product attribute system has been introduced to streamline product creation and classification, reducing manual effort and improving consistency across the product catalog.
🛒 Creating a Unique Online Store Experience
🏗️ Customizable Storefront Editing
Shopify is providing developers with the ability to define reusable blocks once and then use them across different sections, ensuring a consistent experience for merchants.
🏞️ Improved Multi-Column Sections
Developers now have the ability to nest blocks up to eight layers deep, allowing for greater flexibility and customization in creating complex layouts for online storefronts.
| Feature | Description |
|---|---|
| Reusable Blocks | Define once, use across different sections for consistency |
| Multi-Column Nesting | Enhanced flexibility and customization for layouts |
🤝 Strengthening B2B Sales Support
👥 Sales Rep Permissions
Shopify now supports sales reps in the admin, enabling merchants to set permissions for B2B users to access assigned accounts for improved customer relationship management.
| Feature | Description |
|---|---|
| Sales Rep Permissions | Enhanced control over B2B user access |
📦 Inventory and Checkout Enhancements
Shopify introduces features such as fulfill inventory and checkout extensibility, to provide real-time accurate inventory views, customizable checkout experiences, and enhanced performance metrics.
📈 Financial Support and AI-Powered Enhancements
💳 Shopify Capital Updates
Updates to Shopify Capital include new funding options such as term loans and on-demand credit, providing merchants with customizable and flexible lending options.
🔮 AI-Powered Image Enhancements
New AI-powered background editing features have been launched for product images, providing instant professional enhancements and cohesive branding for storefronts.
| Feature | Description |
|---|---|
| AI Image Editing | Instant professional image enhancements |
With over 100 new updates in the Shopify Winter ’24 Edition, these enhancements set a strong foundation for commerce, providing merchants with the tools they need to succeed in the evolving landscape of digital entrepreneurship.
